Off Court25 Jun 2026
ITF Officially Rebrands as 'World Tennis'
- The International Tennis Federation formally launched its new trading name, 'World Tennis', on June 25, 2026.
- The name change was approved by an overwhelming majority of member national associations at the ITF's October 2025 AGM.
- The rebrand aligns the governing body with peers such as World Athletics, World Aquatics, and World Rugby.
- World Tennis oversees the Davis Cup, Billie Jean King Cup, and Olympic/Paralympic tennis, working alongside the ATP, WTA, and four Grand Slams.
- The new World Tennis brand will roll out in phases through the summer of 2026, with the trading name already active since January 1, 2026.